An interesting conversation about how spiritually-oriented organizations can adopt modern business techniques, not to achieve monetary goals, but to achieve their own, spiritually-driven vision.
From the conversation:
"I get the sense that there are vast audiences, new audiences interested in wisdom, backed up by science, practical, everyday stuff. But the key is, the aesthetic is very key, is it has to be packaged in a way that makes sense to them. The way I talk about this is if the kids just been playing with a PlayStation game that had $100 million invested in it. And then they watched a couple of ads from Coke. And then they watched an HBO show or Avatar. And then you come with your wisdom media. And it’s cheesy and bad production values and poorly written and poorly conceived and stuck in a color 1960s purple patchouli aesthetic. Then you just lose them. The cost of entry is the brand, the marketing, the media, the shininess. That’s the cost of entry."
http://www.buddhistgeeks.com/2011/01/bg-203-entrepreneur-as-bodhisattva/
There is a transcript and an audio file.
Enjoy!
Brian
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